Years ago my father began to lose his hearing as he aged and eventually got hearing aids. Since his hearing loss was mild, he ended up not using them much because he said they only made the noise louder. They didn’t help him understand what people were saying to him. This is a common complaint among many hearing aid users. There is hearing aid technology that does make understanding voices clearer, but these can cost thousands of dollars. Colorado company Able Planet, recently announced an over the counter alternative called the Personal Sound Amplifier. An affordable hearing aid that utilizes their noise cancelling technology.